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SKG Cement

Marketing Executive

Kolkata,West Bengal

₹500000-600000 a Year

Job Details


₹500000-600000 a Year

Job Type

Full time

Shift and schedule

Day Shift


Health insurance,Provident Fund (PF),Paid Sick Time,Paid Time Off




Pulled from the job description

We are seeking a dynamic and results-oriented Marketing Executive to join our growing team. The ideal candidate will play a crucial role in developing and implementing effective marketing strategies to promote our products/services, increase brand awareness, and drive customer engagement. The Marketing Executive will work closely with the marketing team, sales team, and other key stakeholders to achieve business objectives and contribute to the overall success of the organization.


  1. Strategic Planning:
    • Collaborate with the marketing team to develop comprehensive marketing plans aligned with the company’s goals and objectives.
    • Conduct market research to identify trends, opportunities, and potential challenges.
  2. Campaign Management:
    • Execute end-to-end marketing campaigns across various channels, including digital, social media, email, and traditional marketing avenues.
    • Monitor and analyse campaign performance, providing insights and recommendations for optimization.
  3. Content Creation:
    • Develop engaging and compelling content for various marketing materials, including website content, blog posts, social media updates, and promotional materials.
    • Ensure consistent messaging and branding across all communication channels.
  4. Digital Marketing:
    • Manage and optimize digital marketing channels, including SEO, SEM, email marketing, and social media.
    • Stay abreast of industry trends and leverage emerging technologies to enhance the effectiveness of digital campaigns.
  5. Collaboration:
    • Work closely with the sales team to align marketing efforts with sales goals and support lead generation initiatives.
    • Collaborate with cross-functional teams to ensure a cohesive and integrated approach to marketing activities.
  6. Event Coordination:
    • Plan and coordinate events, trade shows, and conferences to enhance brand visibility and generate leads.
    • Evaluate the success of events and recommend improvements for future initiatives.
  7. Market Analysis:
    • Monitor and analyse market trends, competitor activities, and customer behaviour to identify opportunities and threats.
    • Provide regular reports and insights to the management team.


Day shift

Ability to commute/relocate:

Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)


  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in marketing roles, with a focus on campaign management and digital marketing.
  • Strong understanding of marketing principles and techniques.
  • Excellent communication and interpersonal skills.
  • Proficient in using marketing tools and analytics platforms.
  • Creative thinker with the ability to develop innovative marketing strategies.
  • Strong organizational and project management skills.


  • Business development: 1 year (Preferred)
  • total work: 3 years (Required)